The SweetWater Experience

Brews – SweetWater’s Full Lip Smackin Lineup will be on display all weekend

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The SweetWater Experience

SweetWater invites festival goers to step out of the sun and into The SweetWater Experience, a weekend-long craft beer centric event where patrons can taste their way through more than 25 unique styles of SweetWater beers and enjoy presentations on topics as wide as their brewer’s bellies. The experience will offer guest tastings of SweetWater’s year-round brews and select seasonal offerings, plus a plethora of new beauties that will only be available at 420 Fest including: experimental IPA’s, barrel-aged stouts, Dank Tanks galore, a bevy of cask ale creations – all tapped and together within The SweetWater Experience tent.

And that ain’t all y’all! The experience will feature great knowledge to pair with its tasty beers, highlighting SweetWater’s brewers, partners and industry friends lending their insight on a presenter’s stage. Throughout the weekend guests will have the opportunity to sit in on free sessions featuring a variety of topics to learn more about craft beer, beyond what is in the glass. SweetWater, alongside a boatload of well-known craft beer experts, will share personal stories and dig deep into industry topics such as the craft beer scene in the South, how best to pair beer with food, home brewing, and more.

The Lineup


Friday, April 18

5:30 – 5:45 pm

Welcome to The SweetWater Experience

Reid Ramsay (Beer Street Journal)

Join The SweetWater Experience MC for a beer & a weekend preview!

6:00 – 7:00 pm

Mix it Up: Beer Cocktails

Special Guest Mixologist

Learn about one of the hottest trends in the Craft Beer Industry.  You will experience cocktail recipes using specialty SweetWater beers.

*There is a charge of 2 Tokens for this event.

Saturday, April 19

2:00 – 3:00 pm

Better Together: How Food and Beer Complement One Another

Bob Townsend (Writer and Editor-Atlanta Journal Constitution, The Beer Connoisseur &  Southern Brew News), Ryan Smith (Chef-Staplehouse, previously with The Giving Kitchen, & Empire State South), Nick Nock (Brewmaster, SweetWater Brewery)

Find out the secret to pairing the right beer with the best food to enhance the taste of both.

4:00 – 5:00 pm

What’s In Your Beer?

Peter Velez (Eastern Regional Sales Manager- HOPUNION), Patrick Smith (Loftus Farms Hop Farmer), Jonathan Newman (Brewer, SweetWater)

A showcase of the ingredients that make SweetWater special & the farmers that grow them.

6:00 – 7:00 pm

Let it Grow: Cheese and Beer Pairings

Michael Landis (Gourmet Foods International), Nick Nock (Brewmaster, SweetWater Brewery) , Chad Martin (Brewer, SweetWater Brewery)

The brewers at SweetWater and cheese connoisseur, Michael Landis, will discuss  several different cheeses and which SweetWater specialty beers pair the best and why.

*There is a charge of 2 Tokens for this event.

Sunday, April 20

1:00 – 2:00 pm

Homebrewing: Do It Yourself

Jonathan Newman (Brewer, SweetWater Brewery), Zak Schroerlucke (SweetWater Brewery)

Want to turn your garage into a full blown homebrew operation? Jonathan shows you how with a discussion & live brewing expo.

3:00 – 3:45 pm

The Origin & History of SweetWater and What’s to Come.

Freddy Bensch (SweetWater’s Big Kahuna)

Join SweetWater’s co-founder & Big Kahuna as he talks about the trials & errors along the path of building SweetWater Brewery over its first 17 years and what is in store for the future.

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